Website Projects

Here is our Website / Print / Logo Design Project Planner

We sent this to clients to understand their requirements before we commence a website project.

This project planner will help organize the overall goals for your project, and it will help me to best understand your personal preferences and design style.  Please take your time while thoughtfully filling out all of areas of this document that apply to your particular project.  The more detailed your answers are, the easier it will be for me to bring your vision to life. J

General questions about you and your business…..

How long have you been established?  What are some of your goals?  What’s your specialty, client demographic, etc.?

List 3-5 words to describe your brand and your project's overall desired look and feel (i.e. - light, dark, modern, vintage, minimalist, textured, organic, masculine, feminine, playful, grunge, etc…):

List the web sites of your top three competitors.  How do you differentiate yourself from the competition?

The next two questions are silly, yet surprisingly insightful.  J  If your business were a song, what would it be?

If your business were a clothing store, what would it be?

The following questions are for projects involving logo design

Do you have a preferred color scheme already in mind for your logo? (ie: earth tones, pastels, jewel tones, etc.)  If you already have a specific color(s) you want to use, please provide its hex #:

Do you have a preference for what type of font is used – serif, sans serif, script, etc.? Do you want a mix of fonts or all the same lettering?

Are there any symbols/graphics that you already know you for sure want incorporated into your logo design?

Show me at least five logos you love and explain what specifically appeals to you about them:

Show me at least five logos that you do not like and briefly explain why you chose them:

The following questions are for projects involving web design

What’s the overall message you want your web site to convey?

If applicable… What are some of your favorite aspects of your current design?  What do you want to keep in your new site’s design?  What do you most dislike and want to make sure to not continue in the re-design?

Do you have a preferred color scheme already in mind for your site? (ie: earth tones, pastels, jewel tones, etc.)  List the hex # of any specific colors you already know you for sure want to use:

Do you have a preference for what type of background your web site has?  (i.e. – a solid color, textured, pattern, graphic(s), etc…)

Do you have a preference for what type of fonts are used – serif, sans serif, script, etc.?

What features do you want included in the web site? 

Please provide a site map (organization of page structure):

What info are you wanting to remain visible throughout all pages of your site – ie: header, footer, navigation menu, social media links, Facebook commenting, a special paragraph of text, etc.

Will the text, photo galleries, other content, and/or page structure be remaining the same as your current site?  If not, or if this is a completely new site, please provide this new content/text/etc:

If your project involves a Blog or Ecommerce website customisation……  Besides your logo and navigation menu, what else, if anything, do you want included in your header section – ie: image slideshow, bio photo, intro/welcome paragraph, etc:

If your project involves a blog design……  Besides adding a comment, what else, if anything, do you want included as call-to-actions at the bottom of each blog post?  Also, do you plan to use tags?

Are there any specific widgets that you for sure want incorporated into your site?  Do you have a preference for what type of image slideshows might me used?

Have you set up a domain name and hosting account for your web site?  If so, please provide FTP access information, username/password.  If this is a database weeb site and / or Wordpress-powered site, please also provide that log in info. If not we can handle the domain purchase and hosting for you.

List at least five web sites you like for design inspiration and briefly explain why you chose them:

List at least five web sites with designs that you do not like and briefly explain why you chose them:

The following questions are for projects involving print design

Do you have any color schemes or font preferences already in mind for your design?

What are the sizes/layouts chosen for your print materials?

Please provide the text content for the print materials you require and send me any high-resolution, 300 dpi images that need to be included:

At the end of a print design project, many of my clients prefer to have me also source and oversee the production of their materials since I have relationships with several printing companies/labs and will ensure that all items meet expectations.  The cost for this equals printing expense + shipping + my time spent prepping and submitting design files (billed at £30 per hour).  FYI, a total price quote and design proofs are presented to client before anything is sent to print.

Will you want me to handle the process of having your items produced?

If you will be handling the production of your items yourself, please list the companies you will be using for the printing of each item, and please also send me the sizing template files they provide:

The following is for all clients / projects

In addition to completing this questionnaire, I also ask that all clients compile an inspiration board of images, color schemes, fonts, patterns, textures, etc. that you believe represents the overall look and feel you want for your project.  Please make sure to invest enough time in this integral part of the project-planning phase.  It will not only assist me, but it will also help you to discover your personal design preferences.  Most of my clients prefer to use www.pinterest.com for gathering inspiration…just create a “pin board” for your project and “pin” images you come across online and add a brief comment about what exactly appealed to you about that particular item.

If you’ve chosen to use Pinterest for creating your inspiration board, please provide the link to your project board:

Some clients find it easiest to communicate via email while others like speaking on the phone and/or skype.  I’m completely flexible and will do whichever the client prefers.

What is your preferred method of communication during your project – email, phone, skype, or if you’re local, do you want in-person meetings?

For your convenience, at any time you can phone or email to reserve a time for a phone or meeting / skype consultation. If you feel that we need to have a pre-design phone or skype conversation (in addition to this questionnaire) to go over project specifics, please schedule a time for me to contact you on your project’s designated start date or shortly thereafter.

Are there any other design needs I can assist you with?

Additional comments:

As stated in your project’s Service Agreement, it is crucial that all projects remain on schedule so that you and my other clients do not experience any delays in service.  Please make sure to submit your completed project planner questionnaire and inspiration board for me to review on or before your designated project start date, and as always, please don’t hesitate to get in touch should you have any questions.  I can’t wait to get started on your project!

Read more about our website project planning process